we are genUS
The genUS brand, manufacturer and distributor of made in Italy products for hair care and beauty, since 2011. The name, from the Greek GHENOS family, tribe, shows the desire to connect the main markets to which the previous distribution adventures were addressed, in a single group of people joined by a single interest: to create beauty.
Our goal is to overcome the formalities and rigidities of the commercial world of previous decades, in favor of a modern and colorful environment, dynamic and ready to evolve, changing according to the needs of the moment, to provide the professional hairdressers with the tools that can best satisfy their needs.
This desire for union is graphically underlined by the font of the last two letters – US – to remark the wish to break down geographical and linguistic borders. A unique great tribe.
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If you are a business, hair salon, or barber shop and you are interested in getting our products for resale then contact us here to get your reseller's discount:
Water Based
UNA is water, the natural element that is the source of life. UNA is Nature, which has the powers to create our well being. UNA is an outstanding range of products that cherish and preserve the hair’s natural beauty. An incredibly wide range of plant extracts and elements taken from medicinal waters, in unique formulas carefully and painstakingly developed by Rolland Research. Our hair contains a percentage of lipids and water which makes it highly elastic and malleable. It is constantly under attack which makes the hair fibers lose a large proportion of these substances, damaging its softness and health. Using hairdryers and straighteners, combined with the application of hair products, can damage its structure and inner strength. The purifying, conditioning, treatment and modeling products from the UNA range release certain substances into hair which in need of hydration and protection, restoring energy, health and luster.
View detailed information about UNA products in our retail online shop:
If you are a business, hair salon, or barber shop and you are interested in getting our products for resale then contact us here to get your reseller's discount:
Oway
Oway is a portmanteau of Organic Way, an expression that combines biology (Organic) with lifestyle (Way). It evokes a worldview that embraces the cyclical, as embodied in respect for the ecosystem, the recycling of resources, and the natural cycles that produce our ingredients. Why organic and not biodynamic? Simply because we chose our brand name early in 2000, in a period when we were reaping the benefits of years of pioneering research in organic ingredients.
Biodynamics revolutionized our approach to professional cosmetics in 2010, and with the experience we've gained from our Ortofficina farm estate in the hills above Bologna we now grow our own ingredients directly, following a zero-mile approach to biodynamic farming. Organic is an essential ingredient of our formulations for success, and we draw on the cooperation of numerous organic and biodynamic farmers.
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If you are a business, hair salon, or barber shop and you are interested in getting our products for resale then contact us here to get your reseller's discount:
Hair Care Brand and Products for Men and Women
Morfose is a leading hair care brand, specializing in men’s and women’s hair products. The brand was originally established in Turkey and we are now selling across Canada. Our fantastic hair care products are catered to each individual hair type. Whether you have normal, dry, damaged or colored hair you can find hair care products with Morfose that are right for you.
These products are developed and produced in house by a team of experienced technicians. The complete line includes shampoos and conditioners, waxes and gels, as well as hair treatments containing keratin, argan oil and essential amino acids. Morfose’s Milk Therapy products are especially popular hair care range for damaged hair, leaving it feeling smooth and restored.
Order our high-quality brand of hair care products online today. Check out our range of women’s hair care products. Our men’s collection includes a range of hair care, beard care and styling waxes.
View detailed information about MORFOSE products in our retail online shop:
If you are a business, hair salon, or barber shop and you are interested in getting our products for resale then contact us here to get your reseller's discount: